Family Portrait

Published in Manuscript:

G-Star launches the first part of a multilayered campaign, entitled RAW Family Portrait.

16-2M Campaign

For the first time in the history of the fashion label, G-Star takes personalised branding to a whole new level by casting its own staff members as the faces of its newest campaign, from the service desk employee to the apparel designers. RAW Family Portrait showcases the heart and soul of the G-Star brand, putting the spotlight on the people that continue to make it the highly reputed label it is today. The campaign also comprises of a film and digital shorts, taking audience on an intriguing journey through the G-Star headquarters in Amsterdam. The videos, which include staff members and co-owner Pharrell Williams, provide insight into the brand’s engineering process, obsession with 3-D denim construction and commitment to sustainable fashion.

16-2M Campaign

16-2M Campaign
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s