Project Series: Stagelabel Interactive Runway, VAMFF 2015

Published in Buzzcuts, as part of the Virgin Australia Melbourne Fashion Festival Cultural Program 2015.

In a fast paced industry, sometimes it’s very hard for an emerging fashion designer to get noticed and have their time in the spotlight.

Combining fashion and technology in one glorious spectacle, the Stagelabel Interactive Runway featured eight emerging designers along with collections all startlingly different from one another.

2015-02-27 - Stagelabel VAMFF runway show at Showtime Events Centre South Wharf

With creative designers spanning across Australia and overseas, those selected to feature in the runway were cast via online voting through Stagelabel’s site. And it seems the public had it right, as the event clearly showcased emerging talent in the best way possible with a runway that gave their collections the attention and adoration they deserved.

When thinking about the event as a whole, the word “diverse” is what comes to mind. Indeed, they were quite the collections to behold. Ranging from daywear, evening wear, swimwear and formal wear, it was a fascinating experience to revel in glitz and glamour of a runway event.

But a highlight of the night was definitely Nathea and Naseera Salleh, creators of Thea & Seera. Originally hailing from Brunei, the collection was an escapade through the exotic wonderland of Asia. With glamourous hues of gold, blue and plum, the designs presented an overall tropical feel that was both striking and eye-catching.

2015-02-27 - Stagelabel VAMFF runway show at Showtime Events Centre South Wharf

Designers featured on the night:

AshMaybe – Ashleigh Becker, Melbourne

Billy and Boo – Belinda Lapenta, Melbourne

Braddon Taylors – Pop Morgan, Canberra

Delightful Darling – Hayleah Ralph, Melbourne

Lola and Lamar – Siobhan Norris, Sydney

Love by Nathaly – Nathaly Munoz, Melbourne

Millicent Elizabeth – Tiffany Stuckey, Adelaide

Thea & Seera – Nathea Salleh and Naseera Salleh, Brunei

2015-02-27 - Stagelabel VAMFF runway show at Showtime Events Centre South Wharf

Stagelabel Interactive Runway featured as part of VAMFF’s Cultural Program 2015.

Photo credit: Tacitic Photography

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