Video competition aims to overcome election apathy

Published in artsHub:

With the Millenial Generation switched off politics, the Museum of Australian Democracy is hoping creative opportunity will help.

Australia newest museum, MADE is collaborating with media company MTV to create a campaign aimed at engaging young people with democracy. Participants are asked to nominate as ‘Millenial Leaders’ by uploading a 30 second video of themselves and answering some questions on The competition, named Movement, runs from September 15 – October 10.

Launched at the UN International Day of Democracy, the campaign will showcase the wealth of potential young leaders in Australia and give them an opportunity to highlight important national issues they are concerned about.

Rebecca Batties, vice president and general manager of MTV Australia says that younger generations have remained constantly apathetic and disengaged in politics, especially in light of the federal election that previously occurred this year.

‘We see the issue being less about apathy and more the inability to talk to young people about the issues they think are important,’ she said.

The Millennial Generation make up approximately 30% of the Australian population, yet they account for 46% of the Australians not enrolled to vote. MTV research has also shown that while many Millenials are tolerant and open minded, only 3% trust the government.

Director of M.A.D.E Jane Smith hopes that the project will promote more engagement and input from young Australians.

‘Movement is MADE’s first major foray into the national conversation – it’s an innovative way to give a platform for youth voices and promote wider, deeper and different discussions about the sort of democracy we want,” she said.

A 10-person panel will then determine a shortlist of the Final Five candidates who will campaign during a three-week public voting period.

­The elected Millennial Leader will be announced on November 14, 2013.


Aleczander Bryan Gamboa is an intern for artsHub, who currently studies Journalism and Public Relations at Monash University. He is an interning fanatic, and has a passion for equal rights.



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